• Abortion: The Bulldog doesn't allow abortion ads with violent language such as "abortion is murder," or gruesome imagery.
• Adult Sexual Services: The Bulldog prohibits the promotion of escort services, prostitution, or related content.
• Alcohol, alcohol related products and services: The Bulldog allows the sale and branding of hard alcohol and liquor, as well as events sponsored by hard alcohol companies, as long as the following requirements are met:
• The ads and websites don't target minors
• The ads and websites don't include endorsements from athletes, cartoon characters, or any other icons/people appealing to minors
• The landing page has an age gate and includes statements about drinking responsibly
• The ads and websites don't imply that drinking alcohol can improve sexual, social, or professional standings
• The ads and websites don't imply that drinking alcohol is relaxing or therapeutic
• The ads and websites don't indicate that drinking alcohol in excess is good
• The ads and websites don't show people consuming alcohol; doing anything illegal, violent, or dangerous; or being inappropriate in other ways, such as acting in a degrading manner
• The ads and websites don't contain sexual content
• The Bulldog doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value.
• The Bulldog doesn't allow the promotion of products obtained from endangered or threatened species.
• The Bulldog doesn't allow the promotion of fake documents or the sale of any product which promotes academic dishonesty such as research paper services.
• The Bulldog doesn't allow the promotion of fireworks and pyrotechnic devices.
• The Bulldog:
• Prohibits the promotion of all forms of HGH (Human Growth Hormones).
• Prohibits the promotion of DHEA and Melatonin products.
• Prohibits the promotion of hCG (human chorionic gonadotropin) in relation to weight loss/weight control, or when promoted in conjunction with anabolic steroids.
• prohibits the promotion of anabolic steroids, muscle-enhancing stacks and cycles, body-building supplements that have a similar effect to steroids, and related content, irrespective of claims of legality.
• Prohibits the promotion of ephedra or ephedrine (including products containing ephedra or ephedrine).
• Prohibits the promotion of miracle cures for health ailments of humans and animals.
• Prohibits false health claims in ads. Ads that make specific health claims about the effectiveness of product (such as those that promote weight loss, penis enlargement, and erectile dysfunction products) must meet the following criteria:
• Ads must comply with all applicable laws and guidelines (such as the FDA, FTC, and equivalent regulatory bodies).
• The landing page must disclose the generally expected results of using the product.
• If an ad or landing page contains a testimonial promoting atypical results, there must be a clear and conspicuous disclaimer specifying the endorser's unique circumstances or there must be valid third party verification. The disclaimer or verification must appear on the landing page.
• Prohibits the promotion of websites that sell or distribute products that don't meet local regulatory health guidelines or pharmaceuticals that aren't approved for sale.
• Allows the promotion of herbal drugs and supplements that meet the following criteria:
• If an ad or landing page indicates that no prescription or doctor approval is required for the sale of a product, then the ad must clearly state that the product is herbal and does not contain prescription ingredients.
• The Bulldog doesn't allow the promotion of drugs, drug paraphernalia, or aids to pass drug tests. Our policy on drugs covers products that are illegal, as well as some products that may be legal.
• The Bulldog doesn't allow ads or websites that promote hacking by providing instructions or equipment to illegally access or tamper with software, servers, cell phones, websites or the communications infrastructure.
• The Bulldog doesn't allow the advertising of illegal products and services.
• The Bulldog doesn't allow the promotion of most tobacco or tobacco-related products. See the paragraph on alcohol advertising to get an understanding of what is allowed and not allowed.
• The Bulldog doesn't allow the promotion of products that are designed to interfere with the enforcement of traffic laws.
• The Bulldog prohibits the promotion of child pornography, underage themed pornography, and non-consensual and illegal sex acts.
• The Bulldog doesn't allow the promotion of weapons or devices designed to cause serious harm or injury.
• The Bulldog prohibits intellectual property infringement by advertisers.
• The Bulldog prohibits the promotion of copying or the distribution of copyrighted content for which you don't have consent from the copyright holder and which is not otherwise permitted by law.
• The Bulldog prohibits the sale or promotion of counterfeit goods.
• The Bulldog prohibits ads that are unlawful, harmful, threatening, abusive, harassing, defamatory, libelous, invasive of another's privacy, or is harmful to minors in any way.
• The Bulldog prohibits ads that are pornographic or depicts a human being engaged in actual sexual conduct.
• The Bulldog prohibits ads that harasses, degrades, intimidates or is hateful toward an individual or group of individuals on the basis of religion, gender, sexual orientation, race, ethnicity, age, political orientation or disability.
• The Bulldog prohibits ads that violates the Fair Housing Act by stating, in any notice or ad for the sale or rental of any dwelling, a discriminatory preference based on race, color, national origin, religion, sex, familial status or handicap (or violates any state or local law prohibiting discrimination on the basis of these or other characteristics).
• The Bulldog prohibits ads that violates federal, state, or local equal employment opportunity laws, including but not limited to, stating in any advertisement for employment a preference or requirement based on race, color, religion, sex, national origin, age, or disability.
• The Bulldog prohibits ads with respect to employers that employ four or more employees that violates the anti-discrimination provision of the Immigration and Nationality Act.
• The Bulldog prohibits ads that impersonates any person or entity, including, but not limited to, a Bulldog employee, or falsely states or otherwise misrepresents your affiliation with a person or entity (this provision does not apply to Content that constitutes lawful non-deceptive parody of public figures.).
• The Bulldog prohibits ads that include personal or identifying information about another person without that person's explicit consent.
• The Bulldog prohibits ads that are false, deceptive, misleading, deceitful, misinformative, or constitutes "bait and switch".
• The Bulldog prohibits ads that infringes any patent, trademark, trade secret, copyright or other proprietary rights of any party, or Content that you do not have a right to make available under any law or under contractual or fiduciary relationships.
• The Bulldog prohibits ads that constitutes or contains "affiliate marketing," "link referral code," "junk mail," "spam," "chain letters," "pyramid schemes," or unsolicited commercial advertisement.
• The Bulldog prohibits ads that constitutes or contains any form of advertising or solicitation if:
• The ad is posted in areas of the site which is not designated for such purposes;
• An advertisement is emailed to users who have not indicated in writing that it is ok to contact them about other services, products or commercial interests.
• The Bulldog prohibits ads that includes links to commercial services or web sites, except as allowed. (So for example, no commercial ads in "Free" sections.)
• The Bulldog prohibits ads that employs misleading email addresses, or forged headers or otherwise manipulated identifiers in order to disguise the origin of Content transmitted through the Bulldog service.
• The Bulldog prohibits the use of the site:
• By automated means, including spiders, robots, crawlers, data mining tools, or the like to download data from the Service - unless expressly permitted by The Bulldog;
• To post non-local or otherwise irrelevant Content, repeatedly post the same or similar Content or otherwise impose an unreasonable or disproportionately large load on our infrastructure;
• To post the same item or service in more than one classified category or forum
• By any form of automated device or computer program that enables the submission of postings on without each posting being manually entered by the author thereof (an "automated posting device"), including without limitation, the use of any such automated posting device to submit postings in bulk, or for automatic submission of postings at regular intervals.
• By any form of automated device or computer program ("flagging tool") that enables the use of The Bulldog’s "flagging system" or other community moderation systems without each flag being manually entered by the person that initiates the flag (an "automated flagging device"), or use the flagging tool to remove posts of competitors, or to remove posts without a good faith belief that the post being flagged violates these TOS;
• A "Posting Agent" is a third-party agent, service, or intermediary that offers to post Content to the Service on behalf of others. To moderate demands on The Bulldog’s resources, you may not use a Posting Agent to post Content to the Service without express permission or

license from The Bulldog. Correspondingly, Posting Agents are not permitted to post Content on behalf of others, to cause Content to be so posted, or otherwise access the Service to facilitate posting Content on behalf of others, except with express permission or

license from The Bulldog.

• We may charge a fee to post Content in some areas of the Service. The fee is an access fee permitting Content to be posted in a designated area.
• Each party posting Content to the Service is responsible for said Content and compliance with the TOS.
• All fees paid will be non-refundable in the event that Content is removed from the Service for violating the TOS.

This document is meant to guide you and The Bulldog regarding what is acceptable and what is not acceptable content for the Classifieds Ads listing. It is a living document and may change at any time, and is not meant to be 'carved in stone.'

This document was last modified on December 5, 2011.